Start-up Company Founded Due To Tragedy – Lands Exclusive Licensing With The University of Kentucky

FOR IMMEDIATE RELEASE:

Memphis, TN| September 19^th – Life Jacket Solutions announced today its exclusive distribution of Coast Guard approved University of Kentucky branded life jackets. Now Kentucky fans and water enthusiasts can show their Wild Cat pride on the water while being SAFE!

CEO David Lee is more than excited about the University of Kentucky life jackets, “We all know down south the serious PASSION of Kentucky fans – and there is so much great water in Kentucky, we had to make sure we sealed a licensing deal for the Kentucky fans! We are excited that Kentucky folks can show their pride while skiing, wakeboarding, surfing, fishing or just cruising on the water – while being SAFE! And safety is priority one at Life Jacket Solutions! While the University of Kentucky is one of the first schools we carried, other college fans shouldn’t be disappointed – we have secured the licensing partnerships with the appropriate bodies and we are adding new schools every week. With the recent rash of drownings – it is important to note that all our jackets are Coast Guard Approved which is critical to on the water safety. We are excited about our exclusive status with the University of Kentucky, but we are even more excited about the products we have coming out next year.”

LJS secured a licensing agreement with the University of Kentucky through Fermata, but hasn’t stopped there. LJS also secured licensing agreements with The College Licensing Company and Learfield giving LJS the exclusive capabilities to distribute their Coast Guard approved and collegiate branded life jackets to customers who are fans of just about every college in the U.S…

About Life Jacket Solutions: Life Jacket Solutions (LJS) was founded in 2012 by CEO David Lee as the result of a tragic drowning incident of a family friend. After this tragedy, David began researching water safety and his findings revealed a rising epidemic of accidental drownings. Through his study, David came to learn that drownings were the fourth leading cause of accidental death in the United States. David has made it the mission of LJS to promote on the water safety and life jacket awareness by designing safe and FUN life jackets that inspire both adults and children to want to wear life jackets and to be safe on the water.

LJS develops and markets innovative life jacket concepts including major licensed products and exclusive proprietary products based on two patents the Company has named the “Buff Bod” and the “Jersey Jacket”. LJS has a number of other products in various stages of development and in the patent process.

LJS currently holds exclusive distribution of collegiate branded life jackets via partnerships with the CLC, Fermata and Learfield. It is the company’s desire that families and water sport enthusiasts will enjoy supporting their alma mater or favorite collegiate team while promoting proper water safety.

Life Jacket Solutions is a proud partner of The HUGS Organization by giving a portion of proceeds from each jacket sold to HUGS. HUGS is a non-profit organization that provides financial assistance for treatment, physician visits and other needs for families of children with near drowning incidents. HUGS also connects parents of near drowning children with other families who are going through the same experience so they can share in share in their support for each other.

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Media Requests contact Mike Quinlan – 901.336.1031 or email Press@LifeJacketSolutions.com